E-Commerce-Reservelager-Franchise

Franchises typically approach e-commerce operations in one of four ways: The "pure-play franchisor" model: the franchisor transacts all e-commerce on a global online platform run by headquarters. The "pure-play franchisee" model: franchisees handle their own online business at the local level. The "shared e-commerce" model: franchisors retain control of the e-commerce

Can you start an ecommerce franchise as a franchise?

Strictly speaking, it is possible to launch an eCommerce franchise as a franchise, however, it’s always a better idea to establish yourself within your industry before attempting this. It’s also a good idea to weigh up the pros and cons of whether you should pursue franchising as an option for your eCommerce business.

Should e-commerce be integrated with a franchising strategy?

This research found that e-commerce must be integrated with the overall business strategy for optimal franchise performance. Since all parties to the franchising relationship are affected by the introduction of e-commerce, both the franchisees’ and the franchisor’s interests must be considered when the strategy is being developed.

Why is eCommerce franchising a good idea?

eCommerce franchising provides the opportunity for faster growth. If you have five people interested in your company and want to run their own franchises of it, then that’s five extra points of sale. Your company and franchise already has a business model in place, so people who are looking to open a business quickly often turn to franchises.

Are e-commerce strategies implemented in mature franchise organisations?

The purpose of this paper is to provide an in-depth investigation of e-commerce strategy implementation in mature franchise organisations from both franchisor and franchisee perspectives. This research employed a multiple case study method where the e-commerce strategies of two mature franchise organisations were investigated in depth.

Should franchises be flexible when sourcing e-commerce frameworks?

As SeoSamba developed the first distributed shopping cart and CRM for franchise networks, we ran into some roadblocks. With this experience in mind, we urge franchises to remain flexible when sourcing their e-commerce frameworks. That ingredient, perhaps more than any other, is the key to the enduring success of their e-commerce endeavors.

Does e-commerce affect franchise performance?

Franchising experts were interviewed to provide an additional dimension to this study. This research found that e-commerce must be integrated with the overall business strategy for optimal franchise performance.